Online Panels

The online site panels offer various options for companies to find out information from consumers. After looking at all of the sites they basically have the same goal to find out consumers opinions to sell to researchers. These sites collect consumer data from individuals and sell them to different research companies. These sites offer surveys to express yourself with more choices to pick topics that interest you. Some of the companies have membership only by invitations, where some you simply sign up to join. These sites offer more influence than ever before to allow consumers to comment on decisions of major companies. I decided to use the site www.greenfieldonline.com to find out more information on how panels work. Basically, Greenfield is an online leader in consumer surveys. They collect, organize, and sell consumer opinions to research companies. Greenfield collects data for some of the largest research companies in the industry. They work with a large top 25 Honomichl-ranked firm to access sampling capabilities. This site allows users to get their voices heard on how they feel about certain matters. Consumers who sign up to participate in these surveys can get paid rewards for answering questions. Greenfield wants to reward consumer by spending their valuable time answering surveys. Rewards can come in various reward categories including: clothing and accessories, food and dining, and travel and lodging.
I started immediately receiving surveys for Greenfield right after I made my account. The first survey I received through e-mail after the first few responses I didn’t meet the entry requirements but it said I was registered for their sweepstakes. After that, I completed a survey sent to me on transportation. This survey took about 15 minutes and I answered various questions about transportation. Some of the questions that I vividly remember were:
1. Would you consider buying an American car or a European car?
2. How much would you be willing to spend on purchasing a new car?
3. How much income are you currently making?
This survey was interesting because they were trying to find out which brand of cars consumers were more willing to purchase. After completing the survey, they thanked me for my time and said I was entered to win in another sweepstakes. The only question that I didn’t feel comfortable answering was the question regarding income. There was an answer that you could click that said you preferred not to give out the information. I think it’s important to have a box like this because not all consumers feel comfortable sharing this information!
The next survey I completed was for the company Chadwick Martin Bailey. I was asked lots of questions about potential jobs and income earnings. I answered about 20 questions and actually received $3.00 for participating! I like doing the surveys where you make money.